Things You Should Do Following Any Google Algorithm Update
October 21, 2016
For those of you who have been keeping up with Google’s recent activities, you will know that they recently unleashed the fourth Penguin algorithm update, which takes a closer look at the link profiles of all websites that are indexed by the search engines. Those who have built poor backlinks may need to make adjustments to their SEO strategies in the wake of the update.
However, Google actually releases dozens of updates every year, some of which are fairly minor, while others lead to large changes in the way the algorithm actually works.
With that in mind, here we offer a few tips to web designers, search engine specialists and any webmasters who want to ensure their sites are protected in the immediate aftermath of a new update.
Read About The Update
Reading up on what has actually happened and how it may affect your site is the first thing you should do. Keep an eye on news websites and dig deeper into your own strategy to see how updates may hinder, or even help your progress. You should then adjust your strategy and web design techniques to ensure they do not fall foul of the latest changes.
Check Your Link Profile
Keeping an eye on your link profile is something that all webmasters should do. Always have the view that any unnatural links – i.e. ones that you have placed yourself onto a webpage with the aim of improving search rankings – should be considered as potentially harmful.
While such links can certainly offer short term benefits, with some sites even being lucky enough to not get caught at all for extended periods of time, the work that goes into recovering from a link penalty if you are caught is enormous. Check the profile and try to get rid of any links that you may think go against the latest update.
Of course, an update may actually be beneficial for your site, especially if you have stuck to Google guidelines in designing and promoting it. If you are confident this is the case then you need to make sure you don’t panic when an update is announced.
Instead, make sure you read up on the update and keep an eye on your link profile as you always do. Wait and see what happens over the course of the next couple of weeks and you should be able to detect if the update is having a negative impact on your search rankings.
If it is, say calm and start digging into the update and your own search strategy. Ask yourself what you might be doing that could lead to your site not hitting all of the high notes that the algorithm is looking for. Be honest and be prepared to put in the work to fix any issues you spot.