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Terms of Use

Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy, govern Pear Digital's relationship with you in relation to this website.

The term "Pear Digital" or "us" or "we" refers to the owner of the website, Pear Digital Marketing Limited, Innovation Birmingham Faraday Wharf, Holt Street Birmingham B7 4BB. The term "you" refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • This website contains material that is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance, text and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trademarks reproduced in this website that are not the property of, or licensed to, the operator are acknowledged on the website.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of England and Wales.

    Google automated ads management service agreement and task list. 

    Google Ads Management task list

    Set up and run a PPC campaign with a good ROI

    Continuously update and amend and monitor current ad campaigns

    Remove campaigns that are not successful

    Adjust budgets accordingly to maximise ROI

    Adjust campaigns to match any seasonal offers

    Look to reduce CPC (cost per click) on all campaigns

    Bid Optimization: Once a week



    Ad Copy Test (Inclusive in the max number of ad copies in the SLA)

    Ad Extension Management

    Keyword Management

    Negative Keywords

    Report Analysis

    Report Generation: Monthly

    App Extensions

    Call Extensions

    Location Extensions

    Review Extensions

    Sitelink Extensions

    Callout Extensions 



    The term of this agreement will begin on the date of this agreement and will remain in full force and effect indefinitely until terminated as provided in this agreement. This agreement may be terminated at any time by either party to pause, suspend or cancel the services provided by PDM. All monies outstanding if applicable will be payable by the client to PDM. The client will set up Google Ad account and the client's debit/credit card will be linked to the account to pay for the ads. Ad budget to be discussed before campaign commencement. 

    Reporting will be done monthly and weekly via PDF format Should the client leave our service in light of positive results without the appropriate notice period given to Pear Digital Marketing or remove our access to assets and ad accounts without prior notice as outlined above and without paying any fees owed under this agreement, Pear Digital Marketing reserves the right to use all and immediate legal recourse to recover all costs and the client acknowledges they will also be liable for any additional cost in recovery payable to Pear Digital Marketing.

    Any payment methods on file will be charged any outstanding monies owed without permission. Pear Digital Marketing reserves the right to publish and showcase results we achieved for the client as part of our case studies and social media content. All confidential and sensitive information will be hidden. The client is aware that adding additional services such as ongoing email marketing, email marketing flow set-up, website design and development, conversion rate optimization, landing page creation, social media management, etc will mean an increase in our management fee. This will be discussed as and when required with the client. Discretionary discounts will be applied if additional services are taken. 


    All monetary amounts referred to in this agreement are in GBP or USD where applicable.

    Tasks such as website development, search engine optimization, website modifications, conversion rate optimization, content creation, ongoing email marketing, and other marketing activities outside of Facebook and Google advertising will be quoted separately. Please note Pear Digital will not be responsible if Social Media platforms or Google reject or ban ads or ad accounts, we will assist in restoring them but we have no control over the algorithm. It is the client's responsibility to ensure that payment methods for Facebook and Google Ads are up to date. If Google or Facebook can't collect their payment they will pause ads this will impact our results and we will not be held responsible for any losses and our agreed fee/rate is still payable by the client. 

    The client acknowledges that PDM cannot guarantee any fixed or successful results as PDM has no control over social media or search engine platforms and any algorithm changes of social media platforms or search engine platforms. PDM does guarantee that all techniques used are industry compliant and all growth is in line with advertising platform policy and rules.  PDM ‘s service does not guarantee sales or an increase in business and this is acknowledged by the client. The client waives any right to any refunds or claims when they sign up to this service. Client acknowledges any chargeback claim will be challenged and the the client will incur further costs.

    The client acknowledges that all our methodology such as ad account set-up, ad account structure is the IP of Pear Digital Marketing Limited.