You need to keep your customers coming back for more without paying over the odds.
Keep your customers informed
Keep customers coming back to your website to see what you have on offer
Make sure your abandoned carts are no longer abandoned
Say hello to new customer’s with a nurturing email flow
Create a post-purchase flow to boost urgency and FOMO
Create personalised emails for customers in different countries
Let customers know when popular items are back in stock
Set up really personalised email flows and automation for an immersive customer experience.
Why email marketing?
Email marketing has come a long way in e-commerce in the past few years. It should now make up at least 20% of your overall revenue as a bare minimum. But you’re not going to get there by sending out a basic email with a few images to your whole list.
You need to segment your audience so that each email is personalised to the right person. No point in sending your UK customers an email about Labour Day, that should be for your US customers. Create workflows so that customers that are on the fence come off the fence and buy from you. Email marketing helps build trust and it also established you as an authority in your space and helps you retain customer loyalty. These are just a few reasons why you need to focus on email marketing.
In 2021 we have helped our clients generate over £5M in revenue from just email marketing. Do you want a piece of this action?
Return on Investment
Email marketing can offer the best return on investment in comparison to other sales channels.
With a proper workflow and the right segmentation of your email list combined with eye-catching and beautifully designed on-brand emails sent at the right time to the right person, there should be no reason why that person wouldn’t become a paying customer. A well-executed email marketing campaign can potentially generate millions in recurring revenue with a minimum of spend. We have seen anything up to 60X ROI from campaigns
How we do all this.
Many of you may have heard of Klaviyo. There are others in the market but none come anywhere near the power and versatility of Klaviyo. With Klaviyo we have taken our client’s email marketing to a whole new level. With Kalviyo we have managed to set up segmentation’s which means each customer is in the right workflow. For example, UK customers will be in their own flow with their own unique content which is suitable for the UK market, US customers will be in their own and so on.
In addition to this, we can also help set up abandoned cart flows. Around 70% of customers add items to their cart but never checkout. That’s a ton of money just left. With our abandoned cart flows, we nurture your customer back into the sales flow and get them over the line. Just half of these customers converting over means more zero’s added to your revenue. Not bad for a few emails.
How it all works?
We carry out an audit of your existing email marketing system whether it’s Klaviyo already or some other platform such as Mailchimp. This audit highlights what’s working and what’s not working and where we can make improvements. This audit is free and you can take the information and action it yourself. If you however don’t have the time or patience to action our recommendations yourself you can work with us to get everything set up. We take care of everything from setting up your workflows and automation to creating eye-catching email content and migrating your email data over from other platforms over to Klaviyo.
Once we have completed the set-up we provide a monthly content creation and maintenance service that makes sure everything is running smoothly and we also onboard you to our comms channel so you can work directly with our email marketing team. We also work with you in creating a monthly content calendar so all of us are on the same page and focused on hitting our goals.
What you should expect?
When you join us on your email marketing journey we will ensure you have all the options available that will ensure you get the best out of this sales channel. We will create the content for you based on your customer’s feedback and your insights as the business owner. But at the same time, we will offer our advice and recommendations based on our experience. Our reporting is transparent and straightforward and you can even hop on a call with one of our team once per month and go through the report with them and ask any questions you may have.
IF YOU DON'T HAVE TIME FOR ZOOM
Drop us a message and we will get back to you within 24 business hours