You need to keep your customers coming back for more without paying over the odds.
Keep your customers informed
Keep customers coming back to your website to see what you have on offer
Make sure your abandoned carts are no longer abandoned
Say hello to new customer’s with a nurturing email flow
Create a post-purchase flow to boost urgency and FOMO
Create personalised emails for customers in different countries
Let customers know when popular items are back in stock
Set up really personalised email flows and automation for an immersive customer experience.
Why email marketing?
Email marketing has come a long way within E-commerce in the past few years. Ideally it should make up at least 20% of your overall revenue. It has been proven that old-school mail shots just don't cut it these days,especially when every single company is sending out 'reminders' to anyone that's given them an email address. You need to segment your audience so that each email is personalised and targeted at the right group of people. Email marketing helps build trust because it is familiar, and it also establishes you as an authority in your field, which helps you retain customer loyalty. In 2021 alone we have helped our clients generate over £5M in revenue from email marketing, does that sound good to you?
Return on Investment
Email marketing can offer the best return on investment in comparison to other sales channels.
With a proper workflow and the right segmentation of your email list combined with eye-catching and beautifully designed on-brand emails sent at the right time to the right person, there should be no reason why that person wouldn’t become a paying customer. A well-executed email marketing campaign can potentially generate millions in recurring revenue with a minimum of spend. We have seen anything up to 60X ROI from campaigns
How we do all this.
You may have heard of an application called Klaviyo. There are similar apps available in the market, but none come anywhere close the power and versatility of Klaviyo's features. Using Kalviyo we have set up segmentations which means that each customer is in the correct workflow, and you have a higher chance of making that sale. For example; UK customers will be in their own flow with their own unique content which is suitable for the UK market – no mention of Labor Day or 4th Of July discounts. US customers will be in their own, and so on.
In addition to this, we can also help to set up abandoned cart flows. Around 70% of customers add items to their cart but never checkout – that's a massive amount of money that could be yours. With our abandoned cart flows, we nurture your customer back into the sales-flow and get them over the line. Even just half of these customers converting means more zeros added to your revenue. Not bad for a few emails!
How it all works?
We carry out an audit of your existing email marketing system (whether it’s already Klaviyo, or some other platform such as Mailchimp). This audit highlights what’s working and what’s not, it shows us where we can make improvements for you. We understand the value in being transparent, so this audit is free and you can take the information and action it yourself if you wish.
However, it does take a lot of time and patience to sift through the information and data. If you simply don't have the scope to action this yourself, we are happy to step in and help. We take care of everything from setting up your workflows and automation, to creating eye-catching email content and migrating your email data over from other platforms to Klaviyo. Once we have completed the set-up we provide a monthly content creation and maintenance service that makes sure everything is running smoothly. We also onboard you to our comms channel so you can work directly with our email marketing team. We also work with you in creating a monthly content calendar so all of us are on the same page and focused on hitting our goals.
What you should expect?
When you join us on your email marketing journey we will ensure you have all the options available to allow you to get the most out of this sales channel. We will create the content for you based on your customer’s feedback and, of course, your insights as the business owner. At the same time, we will offer our advice and recommendations based on our experience in the industry. Our reporting is always transparent and straightforward. You can even hop on a phone call with one of our team every month, and go through the report with them to ask any questions you may have.
IF YOU DON'T HAVE TIME FOR ZOOM
Drop us a message and we will get back to you within 24 business hours