When building out your branding we like to establish three core things.
PERCEPTION: How will your customers view your brand? Will they understand the message and what are you trying to sell? Is your brand vision clear and concise?
Awareness: How will you raise awareness? Will you be able to convey your message effectively through your brand?
Value: What value do your customers believe you can add to their lives with your brand? Is the cost a justifiable cost for your customer?
Keeping these things in mind we then get to work. Our branding service includes:
Logo Design (4 initial concepts) with primary and secondary colour variants
Brand elements with Icon set and mood board
Colour Pallete
Fonts
Branding pack will include .ai, .png, .pdf, .jpeg files, and fonts. Logo files can be scaled to any size.