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Why Google ads?
Let your customers find you
“Google it” - this is a term nearly every single person on the planet is familiar with. No matter your language or country. Google is everywhere. Google has 3.5 BILLION searches go through it every single day. So it makes sense for Shopify store owners to advertise their goods and services on Google and grab a slice of this massive pie.
Where Facebook advertising is based on interest , Google’s advertising is based on intention. People who are on Google are already looking for something (ideally whatever it is you have to sell) which means they are already in the buying mindset. All you need to do is get your brand in front of them.
WHY THE PEAR SHOP?
The answer is simple
To start with we have been a Google partner agency since 2014 and we manage around £3 million per year in ad budget for our clients. We work with clients of all shapes and sizes and on average deliver anything up to 14X return on ad spends. some client see anything up to 60X return on ad spend. We don't make unrealistic promises because the platform is always evolving. One thing we are certain of is consistent growth for your campaigns.
If you have a healthy budget and are seriously committed on a long-term, profitable strategy, then let's talk.
Looking for new customers?
If the answer to the above question is a YES
(would be surprising if it’s a no) then Google is the place you need to be on. Google has many placements where you can display your ads on , such as search and display networks, the shopping network and even YouTube. Being on Google gives your business the coverage it deserves and gets you in front of your audience when you need it. With Google’s powerful remarketing technology you can also be confident that your customers will never forget your brand. The Pear Digital team are Google Ads (AdWords) specialists and across our entire client base we average anything between 10-60+X return on ad spend.
ROI-Driven Paid Search Optimisation
How do we get results for you using Google?
Google is a very technical data heavy platform. In fact there’s so much data and information to go through that you need to work with someone who knows what they are doing. Good thing you came across The Pear Shop.
Our only aim each and every single day is getting you the best ROI possible. We do this by looking at various elements within the campaign. Such as what keywords your competitors are using, making sure single keyword ad groups (SKAGS) are optimised, negative keywords are amended, the ad copy is fine tuned for conversions, making sure the manual bids are optimised for placements, demographics, locations and devices, your landing page is optimised for conversions and making sure your shopping feed is error free. That’s just for starters. We also create custom banner ads for remarketing at no extra cost to you.
What Google Ads can mean for your business
Let’s crunch some numbers
Let's say as a Shopify store owner you're selling shoes and each purchase nets you £100 , then it makes sense to invest £5000 per month into a campaign. If we generate say, 200 sales for you, you pocket £20,000 in revenue. That’s £15000 back on your initial ad investment. Not bad right? But the beauty with Google is that if the data shows that you can spend £10,000 per month to generate 400 sales which will net you £40,000 in revenue that means you would double your return on ad spend to £30,000. The main objective is for you to succeed and it’s important to us to follow the data so that we can leverage this massive platform to grow your business. We work with many clients and get some amazing results. The above example is simplistic but it gives you an idea on what we can do for you.
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