The digital marketplace is an ever-evolving landscape, with trends and consumer preferences shifting at breakneck speeds. Weekly email campaigns offer the agility to pivot quickly, allowing businesses to capitalize on emerging trends, react to market changes, or even address real-time feedback from customers. This level of adaptability is crucial for staying relevant and maintaining a competitive edge.
Remember, the key lies in continuously monitoring and analyzing the effectiveness of your strategies. Leverage data insights to refine your approach, personalize the customer journey, and experiment with different tactics.
Acquiring a new customer can be five times more expensive than retaining an existing one. Furthermore, increasing customer retention rates by just 5% can boost profits by 25% to 95%. Email marketing excels at customer retention through regular engagement, loyalty programs, and exclusive offers for returning customers.
This guide dives deep into the pivotal email marketing metrics that e-commerce businesses should track to ensure sustained growth. Whether you're a start-up or an established brand, these insights will help you refine your strategy, engage more effectively with your audience, and achieve your business goals.
In 2021 there was much discussion about Open Source operating systems (other than Android); MobianOS, PureOS and Tizen to name a few. Hacking your mobile device, or even being offered an aftermarket OS by your service provider will mean that data collection is severely depleted compared the way we previously worked. This doesn't mean that ROAS stops being a tool in your reporting, you simply need to know how to place your creatives when you plan your campaign. Are there platforms that you can advertise on who collect data independently? Are you targetting the right audience with your designs, theme and tone?
