SEO Checklist For A New Website – Part Two
February 27, 2015
A couple of weeks ago we presented the first part of our SEO checklist for brand new websites. This week we are going to round out the list so that you have everything that you need to get you started. So, without any further ado, here are some more SEO tips for a new site.
Building links can be a little bit dangerous for a new site owner, especially with the likes of the Penguin algorithm floating around. The important thing to remember is that you should not be looking to create links on websites that would otherwise not link to you. This means not using forums or poor online directories to increase your links.
The key is to create links only in places where they should be. If you have accreditation with an organisation then try to ensure they link to your site to gain extra credibility. After that it’s a case of ensuring your content is good enough to make people want to link to it.
Keep it Fast
Remember that Google loves a website that can load quickly. Overburdening your site with a ton of high resolution pictures can lead to slower loading times. This is poor from an accessibility standpoint because it assumes that the user has an internet connection that can handle such demands. Furthermore, if the site takes a long time to load you will find that many potential customers simply end up bouncing away from it.
You should try to build your site for the many rather than for the few so do what you can to strike a balance when it comes to images and don’t have a lot of things running in the background to ensure the site loads quickly from page to page.
Talking about images and accessibility, it is also extremely important to ensure that the images on your website have relevant alt tags.
This is useful for two reasons. Firstly, Google is unable to read images in the same way that it does text. This means that even if your image is the greatest thing in the world, without an alt tag Google may not be able to identify it and provide appropriate rankings. An alt tag is where you describe what the image shows and can be used for keyword placement if appropriate.
Secondly alt tags also increase the accessibility of your website. Consider users that have problems with visual impairment. An image is going to be of little use to them, especially if they are using software that reads the contents of the page to them. An alt tag allows such software to identify that there is an image and what it is to give the user a more complete picture of the website.
Now that you have your site set up the way it needs to be the key is to keep providing relevant and fresh content for search engines to pick up on. If you allow your website to stagnate this can lead to search engines simply assuming that nothing is happening with the website, which in turn means that more active websites are placed above it.
Try to implement a blog or news area where you can provide updates about the business and information about relevant topics. Not only will this keep a fresh supply of content coming to the website but it also gives something for people to link to if the content is good enough.
So there you have it. Those are our tips for getting SEO right with a brand new website. Keep checking back to find more articles coming soon that can help you with your SEO.