Ideas For Promoting Your New Website
October 12, 2016
So you have just launched your brand new website. Your web designers have worked hard to reflect your company’s branding and ethos, the content is informative and you are confident that it will provide visitors with everything they need to help them make decisions. There’s only one problem – you need to promote it.
There are many options available to the new website owner for this, so you need to consider the ones that will fit into your budget and can be integrated into your marketing plan. These are just a few suggestions that will hopefully get you off on the right foot.
Pay-per-click is ideal for new website as it allows them to circumvent the organic rankings for their keywords and gain visibility amongst their target markets. It is particularly useful in the initial stages of promoting the site, when any search engine optimisation work you are doing is still in its early stages and hasn’t taken effect yet. The downside, of course, is that you will need to pay for each click through to your site, so make sure you set a strict budget and target the customers and regions that are most likely to make use of your product.
Your social media profiles are only as useful as the effort you put into them. If you are a brand new business owner you should be encouraging your friends to share your social media pages, while also getting involved with groups relevant to your industry. Over time you will be able to build a group of followers, all of whom can be advertised to when you launch your new site. Encourage people to click through and see what you have to offer. Ideally your site should offer content that you haven’t made available elsewhere, as this gives people more reason to check it out.
An email blast to your target market can raise awareness quickly and the costs associated with the campaign are generally fairly low. Your first efforts should be all about promoting the fact that you have a new website, so the email needs to be concise in describing how what you have to offer can benefit those who receive the email. Keep the tone positive and enthusiastic, as this demonstrates great passion for your own business. Don’t forget to include the link to the site and a rundown of its most useful features.
Your Email Signature
While your email campaign should target customers directly, your standard emails can also be used to raise awareness of the fact that you have a new website. Include links to all of your relevant website and social media profiles in the footer of any email you send out. You will often find that people who are curious about you or the service your company offers will click on one of these links to find out more, which can often drive them towards your new website. From there, trust in your website design and its content to do the rest of the work.