Five essential ingredients of a good productive website.
July 17, 2017
There are several ingredients that will make your website work for you, but before we get into that lets take a step back and actually think about what a website is.
Now a days, the first point of contact a new customer will have with your business will be through your website. But how do you get them from the home page to the checkout page or even get them to leave contact information?
Paul Cookson said that a website will promote you 24/7 and that no employee will do that. This is so true, even when you are sleeping a fine tuned website will bring in revenue. A lot of clients we come across don’t get the importance of a website, they know they need one, that’s a fact, but what they don’t understand is how it can shout out their brand and make them money, and because they need a website they will just put one up without thinking it through and then wonder why their phones are not ringing with sales.
So let’s look at 5 essential ingredients that will get your phones ringing and brand bouncing with new customers.
- Make sure it makes sense.
Nothing can be more frustrating to a potential customer than a website that does not make sense. From the start you need to be very clear about what your business offers and how it could benefit or help the potential customer. So make sure your design is simple but reflective of your brand and product offering. For example, if you sell kids toys your website needs to be colourful and bright, but if you sell head stones then your website needs to be sombre and neutral. An extreme example but you get the idea.
Don’t over load the home page with images or text, keep it simple and have a fine balance between visuals and text. Your customer will need to will see, absorb and act on the information they see on your website within the first ten seconds.
- Flow like a river.
This ties in with point number one. Your website needs to be easy to use. Again, it’s frustrating when a customer cannot do something as simple as find what they are looking for and then make a purchase from your website. Studies show that a customer will bounce off your website within 10-20 seconds if your website is not easy to use. You website needs to be fluid and smooth, one page needs to blend into the next and if you are selling products then the search and checkout function need to be easy to use and straight forward ( don’t forget to update your product listings on your website regularly). Finally make sure all your products are in the right categories.
- Knowledge is power
Your website is not just for you to sell your products and show the world your wares. It’s also an excellent platform to show everyone that you’re a leader in your field and leverage your website so that people who are sitting on the fence will finally do business with you after they see the depth of your knowledge. So how do you position yourself as an expert in your field? Let’s take an example of a health food shop. There are so many options and products to choose from that offer a mind boggling amount of health benefits. As the owner of a health food shop you want your customers to trust you and make the right purchases for themselves. One way to do this is to have content on your website that imparts this knowledge and information on to your customer so that they not only make a purchase but most important of all they trust you and your brand. Now that you have their trust you have gained a customer and established yourself as someone who knows what they are on about. One of the best ways of doing this is through regular blogs. Make sure your website has a blog section and either have an experienced content writer write up regular blogs for you or write your own if you have the time. Once your blog is up don’t hoard it: Share it through your social media and show the world.
- Let’s get Technical
You would be surprised how many web developers forget the two most basic things when developing a website. The first is onsite optimisation or onsite SEO. Your website is useless if it cannot be found on search engine searches. To help with its visibility all the pages on your website need to have the relevant key words in place on the pages. For example if you are vegetarian restaurant in London then make sure your title fields have the key words such as ‘vegetarian, restaurant and London’ across all your pages or the relevant pages. So when someone searches on Google using the term ‘Looking for a vegetarian restaurant in London’ you will stand a better chance of being found. The second thing some web developers forget is to make your website mobile friendly/mobile responsive. Given that 60-70% of searches are done using mobile phones, tablets and notebooks it’s really important to make sure that your website is mobile friendly and mobile responsive. Being mobile responsive is also a big part of SEO, so make sure this point is covered.
- Be there for your customers.
If you want to ensure brand loyalty from your customers and get them to come back to you then make sure you or your team are accessible. So display your contact information prominently and also throw in a map location of your business (claim your Google business listing). Customers will contact you before they buy from you so be accessible.
At Pear Digital Marketing we will work closely with you to ensure that all these points and many more are all covered so that you get a website that will serve you well. Trust Pear Digital to build you a beautiful and fully functional website. Contact us to find out how we can help you.