THE FUTURE OF ROAS
As of October 2022 our conclusion is that you are best replacing ROAS with a more balanced set of metrics. However, there are good reasons to still check in with your return On Ad Spend every so often.
As of October 2022 our conclusion is that you are best replacing ROAS with a more balanced set of metrics. However, there are good reasons to still check in with your return On Ad Spend every so often.