This was exciting, however it didn't go as smoothly as expected! With people making apps left right and centre, and consumers trying to customise their iPhones as much as was possible back then – beyond installing games or new camera software – there were many compatibility problems and glitches. The thing that the Shopify team found amazing was the emergence of 'bug fixes' being produced by developers. Based on feedback from users, app creators could solve software problems...
Something that businesses will appreciate is the ability to click the 'source' link next to the insight information... this gives you the relevant detail to paste into an article or a report. Simply copy/paste, no more misclicks or attribution errors.
Google is implementing product feeds for an interactive YouTube shopping journey. Advertiser will soon have the option to connect their product feeds to campaigns that include YouTube #Shorts videos. In their own words: "[this is a] key step on our road to developing a long-term Shorts monetization solution for our creators, which we’ll share more about soon.”
They are only half-concentrating on their phone or tablet. The mental gymnastics they have to undertake to read a product description in English, compared to say Bulgarian, is too distracting... and they may give up on the search/website entirely. If they see there's a switch option to translate to Bulgarian, and when they start reading the text it flows correctly and sounds familiar – they are more likely to purchase your product, and remember your brand.
When thinking about establishing your brand's website, you may be hesitant due to the amount of start-up costs or things you need to take into consideration. Unlike using a marketplace template and insights, you will need to create you own structure and seek advice from experts on that hosting platform. However, and it's an 'important' however: selling from your own website will give you more freedom and unique brand-identity.
This means that many of the settings and features you are used to will still exist, in a more user-friendly format. Because this transition is an upgrade, you'll find a couple of additional features such as new automation insights and a new inventory. Google explains; "Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels."