
THE ELECTRICIANZ
PROJECT OVERVIEW
The Electricianz is a Swiss watch brand with a bold and unconventional style. Their previous site wasn’t showcasing the brand’s unique identity or delivering the smooth experience luxury customers expect. We redesigned their Shopify store to create a modern, striking website that reflects the brand’s creativity while improving the overall shopping journey.
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We refreshed the design to capture The Electricianz’s daring, innovative aesthetic. Strong visuals and clean layouts bring the watches to life while reinforcing the brand’s premium positioning.
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Navigation and product pages were restructured for ease of use. Customers can now explore collections, view details more clearly, and move through the buying process with confidence.
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From refined product displays to a simplified checkout, every aspect of the redesign was built to increase conversions. The result is a site that not only looks striking but performs better, too.
NEED A REDESIGN THAT ELEVATES YOUR BRAND?

MEET YOUR TEAM
After years of hands-on experience in Shopify design, optimisation, and strategy, I know firsthand what actually moves the needle and what just adds to the noise. Whether you’re looking for a total store overhaul, a smooth migration, or a brand-new Shopify build, I focus on creating a customer-first design that’s intuitive, easy to navigate, and built for long-term success.
No tech jargon. No overcomplicated solutions. Just clear, expert-backed solutions that make your Shopify store easy to manage and even easier for your customers to shop.
Because a great store isn’t just about looking good—it’s about guiding your customers from “eh, just browsing,” to “okay, take my money!!” without a single hitch.