Right, let’s get the big elephant out of the room. This website does not look pretty. We know this and the client knows this. But it’s OK because being pretty is not what this project was about. It was about sales and conversion to the absolute MAX.

The client approached us with a big problem. They have a very successful business selling their range of industrial cleaning and household cleaning products through eBay and Amazon. But the problem they faced was that eBay and Amazon were charging them significant transaction fees and other charges which were hitting their margins, and from time to time without notice would restrict the client product listings for no apparent reason which would no doubt hurt the business. The client would then need to go through appeals and wait several days for things to be put right.

Enough was enough. The client wanted more control over their business and did not want to rely heavily upon eBay and Amazon. So they approached us and gave us one goal. Build them a website which they can easily manage and a website that would facilitate more sales.

So we got to work. As mentioned before, being pretty was not high on the list of priorities, but we still made sure we selected a theme and customised it so that it appeared clean and easy to navigate for the end-user. The client, after all, had over 1000 products and we needed to organise them in relevant categories.

Next, we had to data migrate the clients eBay and Amazon listings over and then configure it within Shopify so that when they get sales on eBay or Amazon they can manage the orders from one dashboard within Shopify. How cool is that?

The next step was to connect the client’s fulfilment software to their brand new Shopify website so they can keep a track of all outgoing orders without breaking a sweat.