VISION ENGINEERING
Shopify Build for a Global Precision Technology Brand
PROJECT OVERVIEW
Vision Engineering, a global leader in ergonomic microscopy, 3D visualisation, and metrology solutions, approached us to create a highly functional, conversion-ready Shopify website that could support their diverse product offering and international customers.
We designed and developed two fully operational Shopify stores—one for the UK and one for the EU—each tailored to its regional market, complete with localised language support, currency, VAT handling, and shipping logistics.
With a complex product catalogue that relies heavily on technical specifications, we implemented custom metafields and dynamic product tables, enabling clear display of detailed product data across their range. This was a full-featured, B2B-friendly Shopify build that brought enterprise-level functionality into a modern ecommerce environment.
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We created a UK and EU storefront, each using Shopify Markets and local language support. This setup allowed Vision Engineering to serve international customers with location-specific pricing, content, tax setup, and compliance.
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From complex product specifications to tabular data, we implemented a robust metafield structure and custom templates to showcase products with precision—exactly how their B2B audience expects to shop.
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We configured tax display logic (including VAT/no VAT visibility), integrated multiple shipping providers, and ensured all backend operations were built for scale. This was a detailed, enterprise-level setup—handled from strategy to execution.
REBUILD YOUR STORE FOR RESULTS ⤵
MEET YOUR TEAM
After years of hands-on experience in Shopify design, optimisation, and strategy, I know firsthand what actually moves the needle and what just adds to the noise. Whether you’re looking for a total store overhaul, a smooth migration, or a brand-new Shopify build, I focus on creating a customer-first design that’s intuitive, easy to navigate, and built for long-term success.
No tech jargon. No overcomplicated solutions. Just clear, expert-backed solutions that make your Shopify store easy to manage and even easier for your customers to shop.
Because a great store isn’t just about looking good—it’s about guiding your customers from “eh, just browsing,” to “okay, take my money!!” without a single hitch.