Customer retention is the cornerstone of the modern brand empire. To be fair, if you look back across the centuries it has always been extremely important. If you were living 2,000 ago in Roman Britain keeping a regular customer buying your brand of bread and butter, was literally your 'bread and butter'! The following 5 strategies are something that every business should be implementing.
As with any great campaign you need to know what and who you're dealing with. You need to ensure that you have the least targeting options possible for a broad initial investigation. A wide scope can be the opening of your data funnel, and allows you to have the best insight into how your marketing strategies will come into play later on.
If someone has taken the time to give you their email address and then abandoned their cart, or if they have hit the message button on a social media platform, be sure to follow up. You can use email marketing services such as Klaviyo, but if you have the scope to engage with the user directly – grab this golden opportunity. It may only take a few seconds to write "Hi (name) I see you've left (product) in your basket, is there anything I can help you with?" yet, if there is a spark of connection between business and consumer that's more than enough to forge a relationship.
Moving on from this growing access to unique fashion anywhere, anytime, there are reports that the eCommerce fashion space will grow to at least $1 TRILLION by the year 2025... that's just 3 years away. So, 2022 is a pivotal point in that upward journey. In 2021 the market was already valued at $759.5 billion, apparel, footwear and accessories have become the largest eCommerce sector in the world.
Speaking of updating your website, you'll be pleased to know that in Shopify 2.0 the use of modular blocks has been extended, so that you have more freedom to customise your content. In the 1.0 version the blocks were only available on the home page, meaning that bespoke customisation was limited. In the new version you will be able to have the flexibility to use these building blocks across your entire store! This is fantastic news as now you can use your USP and branding to stand out from your competitors, rather than just relying on your homepage/ landing page to engage customers.
As an online business you'll be familiar with the way that Instagram and Facebook can position adverts for you in various sections of their site. As well as this you have scope for a social media team to create engaging posts for your channel, even branching out into product placement on TikTok or YouTube for specific video content.