£15,000+ EMAIL REVENUE: THE POWER OF PERFECTLY TIMED KLAVIYO CAMPAIGNS
BREAKTHROUGH CLIENT STUDY SNAPSHOT
When we began working on this client’s email strategy, their campaigns were generating revenue but lacked a strategic approach to timing and relevance. Emails were being sent consistently, but they weren’t optimised to tap into key events and customer behaviors. After analysing the current strategy, we saw a significant opportunity to enhance email performance by aligning campaigns with important seasonal events, specifically Ramadan.
The goal was to increase email revenue by crafting perfectly timed, relevant campaigns that would resonate deeply with customers during this important period.
THE STORY
Before implementing this new approach, email campaigns were sent on a regular schedule but lacked the focused, timely touch needed to fully capitalise on the seasonality of Ramadan. Emails were often broad, not personalised enough, and didn’t tap into the emotions or specific needs of the customers at the right time.
We decided to make the most of the Ramadan season by aligning our email campaigns with the cultural relevance of the event. This strategy included offering discounts, exclusive product launches, and special Ramadan-themed content. That’s when results started to accelerate.
THE EXPERIENCE
Once the optimised email strategy was implemented, including tailored campaigns specifically for Ramadan, the results were impressive. The total email revenue from these campaigns exceeded £15,000
THE RESULTS
Not only did the total revenue exceed the £15,000 goal, but we also saw a significant increase in revenue per email. Prior to this strategy, emails were generating between £200 and £500 per send. However, with the newly optimised and timely Ramadan-focused campaigns, the revenue per email increased to between £1,500 and £2,500, representing a massive improvement and demonstrating the power of perfectly timed, culturally relevant email campaigns.
THE PROBLEM:
Prior to this strategy, the client’s email revenue was steady but didn’t reach its full potential. While emails were sent regularly, they lacked a deep connection with the customer’s current needs, especially during special events like Ramadan. The lack of personalisation and timely promotions led to missed opportunities to drive higher engagement and sales.
THE ACTION
Instead of relying solely on evergreen content, we introduced a balanced mix of timely, seasonal, and promotional emails to keep engagement high. We developed a structured content calendar that aligned with key shopping periods, special events, product launches, and customer interests. Additionally, we refined our messaging, making emails more compelling and relevant by incorporating educational contents and stronger calls to action.
Complete Campaign Makeover
1. Complete Campaign Makeover:
Instead of relying solely on evergreen content, we introduced a balanced mix of timely, seasonal, and promotional emails to keep engagement high. We developed a structured content calendar that aligned with key shopping periods, special events, product launches, and customer interests. Additionally, we refined our messaging, making emails more compelling and relevant by incorporating educational contents and stronger calls to action.
2. Time-Sensitive Offers:
We introduced exclusive, limited-time discounts and Ramadan-specific bundles to create urgency. Messaging such as “Shop Now for Ramadan Specials” and “Limited-Time Ramadan Offers” ensured that customers felt compelled to act quickly.
3. Ramadan-Themed Content:
Emails were tailored to highlight the cultural significance of Ramadan, offering special promotions on products often purchased during the season, such as gift sets, clothing, and accessories. This made the emails feel more personal and attuned to the customer's current needs.
4. Follow-Ups
We deployed follow up emails for customers who had engaged with our Ramadan-related emails but hadn’t yet converted. These included personalised offers or reminders about limited-time discounts and product availability, which helped keep the urgency top of mind.
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