Prior to Markets being launched Shopify did (and does) allow you to have many worldwide locations for your brand... but it means having multiple stores, and managing each one individually, rather than the ease of having a single 'umbrella' store to run things from. Many long-time merchants have been eagerly awaiting this new Markets option!
It can be very tempting to look at your spreadsheets and schedule, counting down the days to the migration, seeing this as a business transaction. Maybe you should be looking at it as a new beginning where you can breathe new life into your business the way you want, with a platform that has a wealth of opportunities.
This was exciting, however it didn't go as smoothly as expected! With people making apps left right and centre, and consumers trying to customise their iPhones as much as was possible back then – beyond installing games or new camera software – there were many compatibility problems and glitches. The thing that the Shopify team found amazing was the emergence of 'bug fixes' being produced by developers. Based on feedback from users, app creators could solve software problems...
