The search function on TikTok is not only useful for users on the platform to connect with like-minded people, it is also a way that clever digital marketers can get their brand in front of the right communities at the right times. It has never been easier to position your business where established and new customers alike can begin to browse.
Moving on from our last point, search engines have several ways that they check to decide if a website is a credible source of information. On the surface they will look at how many indexed pages a site has, generally the more the better. But, it's not just about indexed pages - the content on those pages needs to be trustworthy.
Prior to Markets being launched Shopify did (and does) allow you to have many worldwide locations for your brand... but it means having multiple stores, and managing each one individually, rather than the ease of having a single 'umbrella' store to run things from. Many long-time merchants have been eagerly awaiting this new Markets option!