When thinking about establishing your brand's website, you may be hesitant due to the amount of start-up costs or things you need to take into consideration. Unlike using a marketplace template and insights, you will need to create you own structure and seek advice from experts on that hosting platform. However, and it's an 'important' however: selling from your own website will give you more freedom and unique brand-identity.
This means that many of the settings and features you are used to will still exist, in a more user-friendly format. Because this transition is an upgrade, you'll find a couple of additional features such as new automation insights and a new inventory. Google explains; "Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels."
So why revert to lists? This option means that you won't be relying on the risk of using 'faulty' tracking tools that don't function with the new iOS. It might feel like it's a step back, however, you may find that this is reliable and makes your campaigns successful. It will take a little strategic planning, but as more operating systems and platforms decide to automatically opt out of tracking if you are one step ahead you can avoid hurting your bottom line.
Sometimes in Shopify 1.0 the integrated apps are a little inflexible, even though there are thousands to choose from! As we mentioned earlier, if you have a strong web team, this is not always an issue, but if you are operating different you may have found it a bit of a barrier. So, in 2.0 the apps are designed to be in modular blocks, giving you more control about where and how your apps appear on your website. Combining this with the new UI on the theme editor – it neatly irons out those creases from version one.
Although you're working remotely with your new colleagues, personal interaction goes a long way to establishing the kind of professional relationship that lasts years. You might not ever see them face to face, but bringing some humanity to the table costs nothing... and you may even find out you have things in common! You can ask about their weekend plans, share appropriate memes to motivate the mid-week lull, or simply just ask how their day's going.
As the landscape changes for recruitment and ways of working, it is becoming more common to use freelancers and remote workers. This fairly new practice comes with risks, because you are allowing people you have never met to access important parts of your business. Accidents can happen, things can get deleted or over-written... and what can you do? Your business is already on the cloud, what happens when that data is lost?
