From £0 to £38,000: THE STRATEGY BEHIND THIS BRAND’S EXPLOSIVE GROWTH THROUGH FLOWS & WEEKLY CAMPAIGNS
BREAKTHROUGH CLIENT STUDY SNAPSHOT
When we stepped in, their overall account performance and metrics was at an all-time low. There was no data in the analytics because they weren’t active at all. No flows set up and no weekly newsletters are being sent.
BEFORE WE STARTED WORKING WITH THEM
THE POTENTIAL
We saw real potential in this account. Although recent performance was weak—largely due to extended periods of inactivity—our initial audit showed that previous campaigns had delivered promising results. Even better, they had a well-established email list ready to be reactivated. With the right strategy, there was plenty to work with—we just needed to bring it back to life.
Within just one month of optimising their Klaviyo account, we increased their attributed email revenue by £6,000—and that was from flows alone. While we anticipated solid performance, the speed of the results exceeded expectations.
By month two—after introducing weekly campaigns alongside the automated flows—their attributed revenue surged to £38,000. Campaigns accounted for 52.47%, while flows contributed 47.53%, showing strong performance across both acquisition and retention strategies.
THE RESULTS
THE PROBLEM
When we took over this account, it had no active automations in place, leaving potential revenue untapped. Without automated flows, the brand missed out on crucial touchpoints like welcome sequences, abandoned cart reminders, and post-purchase follow-ups. On top of that, their email marketing had been completely inactive for weeks, meaning no engagement, no customer retention efforts, and no sales driven through email. Their analytics showed little to no data, making it difficult to assess performance or optimize future campaigns. Despite having a solid email list, the lack of regular communication caused audience disengagement and missed growth opportunities. Simply put, the account was stagnant, and without intervention, it would continue to underperform.
ZERO AUTOMATIONS AND INACTIVITY
FLOW & CAMPAIGN OPTIMISATION
THE ACTION
To turn things around, we started by setting up essential automated flows, including welcome emails, abandoned cart reminders, and post-purchase follow-ups, ensuring consistent customer engagement. We also optimised their existing email list by segmenting it based on customer behavior, allowing for more personalised and targeted messaging. Next, we implemented a structured weekly campaign strategy, sending high-converting emails that kept the audience engaged and drove consistent sales.
THE TURNING POINT
THE FORMULA
Our strategy with this brand was highly successful, but it’s important to note that results can vary across different accounts. While our optimisations played a big role in driving growth, this account had key advantages that contributed to its success. Email marketing is often a numbers game, the larger and more engaged the audience, the higher the chances of conversion. This brand had a sizable, well-warmed email list, giving campaigns a strong foundation. Additionally, their website saw steady traffic, which also fueled the effectiveness of automated flows. Lastly, their product itself was a major factor. It’s a high-demand, consumable item, meaning customers frequently need to restock, naturally driving repeat purchases.
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