OPTIMISING REVENUE WITH PURPOSEFUL CAMPAIGNS: ACHIEVING £1000+ CONSISTENTLY THROUGH RELEVANT AND WELL-TIMED CONTENT

BREAKTHROUGH CLIENT STUDY SNAPSHOT

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Before we stepped in, the account was showing steady—but untapped—potential. The metrics weren’t poor, but they lacked the structure and momentum needed to scale. Our goal from the start was to refine what was already working, optimise performance, and build a strategy that could unlock the next level of growth.

BEFORE A REAL STRATEGY

Our ultimate goal was to achieve Q4-level revenue all year round—not just during seasonal peaks. Historically, our revenue per email hovered between £100–£400, but we knew we could break past the £500 mark with the right approach.

At first, our strategy was simple: send regular campaigns that grouped products and collections by category. While this maintained consistency, it didn’t move the needle. The real transformation came when we shifted to a more intentional strategy—built around customer behaviour, segmentation, and purpose-driven messaging.

That’s when results started to accelerate.

BREAKING THE £500 BARRIER PER EMAIL

THE RESULTS

Here are the results from our latest campaigns since we first revamped the email strategy:

Although we were sending evergreen content, it risked becoming overly repetitive over time. While it remained relevant even if a subscriber opened it a week or two later, it lacked the immediate appeal and engagement that timely content delivers.

The difference between evergreen content and timely content:

A lack of educational content, seasonal-themed emails, product launch announcements, and promotional offers.

THE PROBLEM:

EVERGREEN CONTENT

Content that remains relevant and valuable over time, regardless of trends or seasons.

TIMELY CONTENT

Content that is relevant to current events, trends, or seasons, creating a sense of urgency and immediate engagement.

THE ACTION

Instead of relying solely on evergreen content, we introduced a balanced mix of timely, seasonal, and promotional emails to keep engagement high. We developed a structured content calendar that aligned with key shopping periods, special events, product launches, and customer interests. Additionally, we refined our messaging, making emails more compelling and relevant by incorporating educational contents and stronger calls to action.

Content Planning and Revamp