BOOSTING REVENUE WITH INCENTIVES: INCREASING FLOW PERFORMANCE BY OVER 2X
BREAKTHROUGH CLIENT STUDY SNAPSHOT
THE STORY
This brand was experiencing steady performance in their email flows, but there was significant potential to increase revenue through more strategic use of incentives. The email flows: Welcome Flow, Browse Abandonment Flow, Abandoned Cart Flow, and Abandoned Checkout Flow were generating revenue, but we identified an opportunity to amplify performance with the introduction of Klaviyo Unique Coupon Codes. This change aimed to create more compelling reasons for customers to convert, offering discounts that could be copied and pasted easily, boosting engagement and overall flow performance.
Before implementing the incentive-driven strategy, these flows generated the following revenue figures (Jan 22 - Feb 22):
Welcome Flow: £1,137.35
Browse Abandonment Flow: £228.21
Abandoned Cart Flow: £2,599.98
Abandoned Checkout Flow: £904.96
CONTEXT AND OUR GOAL
While these flows were effective, we knew we could drive better results by integrating personalised discounts through Klaviyo’s unique coupon codes. These coupon codes were easily copied by customers, ensuring a seamless experience and boosting the chances of conversion.
The objective was clear—achieve at least 2× revenue growth from these flows in the first month.
THE RESULTS
After introducing the Klaviyo Unique Coupon Codes and refining the flow messaging (Feb 22 - March 22), the results were striking:
Welcome Flow: Increased to £4,874.98 (4.3x growth)
Browse Abandonment Flow: Increased to £1,874.40 (8.2x growth)
Abandoned Cart Flow: Increased to £5,209.44 (2x growth)
Abandoned Checkout Flow: Increased to £979.99 (slight growth)
The revenue increases were substantial, with some flows seeing a 4x to 8x growth due to the integration of incentives.
While these flows were initially generating steady revenue, the absence of immediate incentives was limiting their full potential. Customers who browsed products or abandoned their cart/checkout were not receiving enough motivation to complete their purchase. Without a clear incentive, such as a discount, engagement was lower, and conversion rates were less than optimal.
Incentive Absence
THE PROBLEM:
We incorporated Klaviyo Unique Coupon Codes into each flow. These codes offered customers discounts on their next purchase, which were designed to create urgency and increase conversions. The codes were presented in an easy-to-copy format, simplifying the process for the customer.
Incentive Integration
THE ACTION
After analysing the initial results from the email flows, it became clear that while the numbers were good, there was still untapped potential. The flows were generating steady revenue, but the absence of an immediate incentive was holding back higher conversion rates. It was evident that simply sending out emails wasn’t enough to create the kind of urgency and engagement needed to drive more sales.
The turning point came when we decided to test an incentive-driven approach. After researching best practices and considering the ease of integration with Klaviyo, we introduced Klaviyo Unique Coupon Codes into the email flows. These codes were simple to copy and paste, giving customers a clear and immediate reason to complete their purchase. The introduction of these coupon codes also added an element of scarcity, since each code could only be used by a single customer, it created a sense of urgency to act before the offer expired. This scarcity effect significantly enhanced engagement and conversion rates.
Additionally, the use of unique coupon codes helped to ensure the brand wasn’t exploited by customers reusing or sharing discount codes online. By making each coupon code personalized and one-time-use only, we minimizSed the risk of abuse, ensuring the brand maintained control over its discounting strategy.
Incentive-Driven Strategy
THE TURNING POINT
THE RESULTS
“Hey good results!”
Now, we’re consistently getting a ton of sales just from flows alone. The success was clear from the numbers, and feedback came pouring in from the team and customers alike. With the new incentive-driven strategy, revenue from flows increased exponentially, proving that incentives could unlock massive potential in email flow performance.
If you are interested in strategy and results, then it’s time to