When is the best time to post on social media? | | Pear Digital

When is the best time to post on social media?

Posted on

March 7, 2017



One question has baffled modern human kind for many years… and no, it’s not ‘what is the meaning of life?’  ‘Or does my head look big in this?’ It’s something more relevant…and opinion is much divided amongst human kind…

When is the best time to post on social media?

At Pear Digital Marketing we will do our best to answer this question and do our best so that you stop pulling your hair out. So get a coffee, relax and have a read through this.

Social media is a very tricky and ever evolving beast. Just when you think you got it cracked, Facebook or Twitter and others introduce an algorithm or feature change that sets you back to square one. Facebooks news feed algorithm is a good example. When you post something on your page, the post needs to compete with all the other posts in your customers/fans news feed including their posts from family and friends.

In order to show users the posts they’re most likely to WANT to see, Facebook limits (or boosts) your reach based on a variety of factors. Such as how your fans/customers have interacted with you in the past, how popular your post is, how recently you posted, etc.

Add to this that every Facebook audience is unique in terms of age, lifestyle, location, habits, etc. and you can see why this becomes so complicated.

However some industry experts (such as ourselves) recommend the best time to post on Facebook is 12pm -3pm on Monday, Wednesday, Thursday and Friday and also on Saturday between 12pm -1pm

With Twitter, the average lifetime of a Tweet is 24 minutes. That’s less than half of Facebook which is 90 or so minutes.  So timing with Twitter is everything. It’s all about getting the posts in front of as many of your target audience as possible. This can make things tricky. The issue with Twitter is that a Tweet can be easily lost in the cacophony of tweets that are flying through cyber space. But the egg heads have found that posting around 3pm on Twitter Monday to Friday is ideal.

Instagram is a bit of tricky platform as posts don’t appear in chronological order. Instagram posts appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that photos and videos with lots of comments and Likes have a better chance of appearing near the top of your followers’ home streams.


But even though content no longer appears in a strictly chronological order, you still want to post on Instagram when you have the best chance to hit a large audience from the get go


To make this happen, think about your target markets personality and what their typical day looks like. Are they the type of person who would check Instagram as soon as they wake up? If so, when would that be? Where do they live and work? Also consider what they do on their commutes and in their free time. According to our own research the best time to post on Instagram is from 12 p.m. to 1 p.m. Monday to Friday.


LinkedIn, the good old professional networking app. It’s a bit like a newspaper according to our lead designer at Pear Digital, and as with newspapers the best time to read a newspaper is either in the morning on the way to work or in the evening on the way home. Therefore the best time to post on LinkedIn is around 7am- 8am, 12pm and 5-6pm.

But with all said and done there is no 100% optimal time. Why? Because all businesses are different and all customers are different. A bit like a finger print. Your business and your customers are unique. You as a business owner need to look into your customer base and look at their behaviours. There lots of tools that can help with this such as Facebook insights, Twitter and Google analytics etc. They can be a bit mind boggling (and some people can fixate on the data) so at Pear Digitalwe are ready and available to fully manage your social media as if it were our own and really drill down to make sure that your business is in front of your target market at the best possible time .


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