What is Marketing and Why Do You Need It? | | Pear Digital

What is Marketing and Why Do You Need It?

Posted on

April 13, 2018



This is the definition that Google spits out is this
“The action or business of promoting and selling products or services, including market research and advertising.”
It’s pretty boring and standard right? Here’s our definition of marketing …
“The ongoing ability of businesses to mess with your head using pretty pictures and well written stories to convince you to buy their products and services.”
The key word that you should be paying attention to is Stories. Marketing is nothing more than telling stories. We humans love a good story. Everything we watch on TV and the cinemas is a story. Even religion can be seen as a story. Everything we buy from our well-known brands is based on the fact that they all have had a story upon which they are built on.
McDonalds, Facebook, Google, Microsoft, Apple, KFC and even your local business on your local high-street were built around a story. Look into the history of these massive global giants and you will see what I mean.

Here’s an example of how powerful marketing can be when it’s done right…
We have Jim. Jim loves to haggle and get the best deal. He is an expert black belt ninja when it comes to haggling. But when the shiny new iPhone comes out, Bob gets up at the crack of dawn ques up outside his Apple shop in the cold and rain and happily spends £1000 or so on a new iPhone and a few overpriced accessories. Why is Bob not haggling with the ‘genius’ in the Apple shop? I mean Jim haggles everywhere else, why not here. Here’s why…

Apple have spent millions on building an effective marketing campaign. Millions of people will pay £1000’s for Apple products even if they know that they can get something else which has a lot more functions and features for a fraction of the price. In fact if Apple stop all marketing activities now they will still sell millions of products for years to come. Apple’s marketing campaign has been progressive from talking about the company’s hard times to when Steve Jobs revolutionized Apple’s products. They have nailed marketing.
As have other famous brands. So what’s stopping you? Henry Ford couldn’t have put it better, he famously said.
“Stopping advertising to save money is like stopping your watch to save time”.

It all comes down to how important success is to you and how badly you want it. You have spent a lot of time and effort building your business and setting it up. Now it’s time to share your story with the world.
So to answer the first question. Marketing is the essentially the technique to tell a story that captures your audience and turns them into fans of your brand who will keep coming back to you.
The second question you can answer yourself…
So if you want to tell your story and get your business in front of your ideal customer then get in touch with us today. We’d love to tell your story.

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