Website Design 101 – Creating Concepts
November 11, 2016
If you examine the blog we maintain here at Pear Digital you will see that we have offered plenty of advice on website design, particularly in regards to finding people who can help your business develop a website that is a true advertisement of who you are and what you have to offer to your customers.
This has led to us striking upon the concept of taking you through the entire process, from start to finish, in a series that we are going to dub Web Design 101. This articles will look at everything from the general challenges facing you at each stage of the process and some of the specifics that you need to keep in mind when creating your website.
With that in mind, we are going to examine the very first step that all prospective website owners need to take: concept creation.
The key challenge here is creating a concept for a website that not only offers a true reflection of your business values, but also offers your customers what they would expect when they visit your site.
The initial concept questions are fairly easy to answer. Should the site be able to sell products online? Will you take data from users for other services? What tone should the site take?
All of these, alongside many others, need to be answered so you can get an idea of the direction that site is headed.
Why Do It?
A lot of people will wonder why they need to worry about concept creation. After all, website designers, like Pear Digital, can offer an enormous amount of help when it comes to do and can even create concepts for you in many cases.
However, the key issue here is imbuing the site you create with the personality of your business and ensuring it serves your needs.
Your concept can be as simple as telling a designer the colour schemes you need and the things the website needs to do, or it could involve detailed schematics that offer web designers with plenty of information they work from.
It really is up to you. The key takeaway is that a concept needs to be there in the first place or you may find you spend a lot of time going back and forward with web designers trying to figure one out.
Of course, you also need to keep in mind that not all of your concepts can be executed. There may be technological barriers that have not been solved yet or budget concerns could be a problem.
Perhaps the best approach is to create a brainstorm that essential acts as a wish list. Prioritize the concepts that you really want on the site over things that would be nice to have and then speak to your chosen web designer to see what can be done within the budget you have allocated the project.
The Final Word
So when it comes to concept design you need to have the following:
- An idea of the overall purpose of the site
- Thoughts about how the design should be presented (colour schemes, branding, etc.)
- Understanding of what customers will expect
- Flexibility to adapt
Join us next week when we will take a look at the concept of storyboarding as it relates to website design.