Ways To Improve The Value Of Content On Your Website
September 24, 2016
While the team at Pear Digital can help you with everything you need to get your website design up and running, at the end of the day you are responsible for the content that is placed on that site. Good content is important because it is through this that you will be able to capture your visitors’ attention and convince them to make use of your products or services.
Good content is hard to create, but in many cases you can look at your current content and consider how to up its value, instead of starting all over again from scratch.
Keep It Varied
There are so many ways to share content in the modern internet age. While your text is going to be amongst the most important, especially to search engines, you can make use of everything from video through to infographics in an attempt to get your point across. Consider presenting your content in the same way that a teacher presents information to students. Not all of your visitors are going to be engaged by the same things, so present variety to hook the largest audience possible.
Does It Serve A Purpose?
Before you place a piece of content, whatever that may be, on your website you need to ask yourself if that content actually serves a need. Does it answer questions that your visitors may have about your products? Does it provide useful information that they can follow to achieve something? If your content has no purpose it likely has very little value.
Consolidate Your Content
A lot of content creators make the mistake of trying to spread their content around as many pages as possible in an effort to make their websites look bigger than they need to be. If you have multiple articles that are all dealing with the same thing, for the most part, it may be better to create one comprehensive article out of all of those pieces, rather than trying to present them all separately to your users.
Ditch The Keywords
Keywords should be used in your content only when they are relevant to the points being made. If you try to cram them in where they don’t belong your visitors are going to notice and, perhaps as importantly, the search engines are going to look at your content and see that it is being created with the idea of manipulating rankings in mind, rather than to provide something of value to your visitors.
Would You Read It?
The final thing you should do before presenting a piece of content to the world is consider whether or not you would read it. Does it contain information that would prove useful to you? Is the language used accessible? Try to place yourself in the shoes of your prospective audience and figure out what they may be looking for from the content you share. You’re not going to get it right every time, but you can always edit a piece of content to make it more engaging if you feel it has a point that is worth listening to.