Useful Tips For Turning Website Visitors Into Customers
July 29, 2016
When you make the decision to work with a new website design team, one of the first things that you need to consider is how to go about making it as easy as possible for your visitors to convert into potential customers. This is an area where many website owners struggle, especially those that are new to the web. With that in mind, here are a few simple design tips that will help you to make the most out of your website’s traffic.
Make Contact Info Accessible
There are few things more frustrating for a website visitor than becoming interested in a product or service, only to find that it is really difficult to get in touch with the company that provides it. A standard contact page is usually enough to remedy this issue, but you also need to consider the fact that some users will not feel comfortable with emailing you and may wish to call you directly. As such, you need to ensure your phone number is featured in a prominent position on the site, such as the header, so that it is easily accessible, no matter where a user may be on the site.
We live in an age where people have more information at their fingertips than ever before, so you have to understand that it is increasingly unlikely that visitors to your site will be happy to go by your word when choosing services and products. Many will also spend time at review sites and other forums where they can find opinions from those who may have worked with you in the past. You can play into this yourself by including a testimonial page on your website where previous customers talk about the services that you have provided. Try to legitimise these by using real names and photographs.
If you provide a complex service, it is likely that your customers are going to want to get some idea of what you do before they actually spend time contacting you and speaking about it directly. A few case studies can work wonders for revealing the methods behind your processes and what you will do to help new clients. Furthermore, you can use case studies to enhance your appeal by talking about the results that you achieved for specific customers. In some cases, your previous clients may also be happy to speak to potential clients directly as well.
In a world where high-speed internet connections are the norm, most people aren’t willing to wait for websites to load tons of content. Instead, it is more likely that they will bounce away and find other, faster sites instead. As such, you need to ensure your site works quickly to keep people engaged. Make sure that your hosting provider is up to scratch and that you don’t use too many videos, unoptimised images or anything else that might slow things down unnecessarily. As a general rule, you should aim for your pages to load within two seconds to maintain the highest visitor rates possible.