Tips For Using Content Effectively On Your Website
June 11, 2016
Here at Pear Digital we aim to give all of our clients the tools that they need to manage their websites effectively, which is why Content Management Systems (CMS) are such an integral part of our web design philosophy. However, to get the most out of a CMS you ned to develop a strong content strategy that will ensure that the information that is on your site complements the quality of web design that our team is able to provide to you, thus creating a comprehensive package that increases the chance of gaining conversions. These simple content strategies will help new webmasters get the most out of their websites.
Blogging has been an important part of web design and SEO for a number of years, so it is crucial that you take advantage of your site’s blog to establish yourself as an authority in your field. However, it is also important to recognize that other people may have something to provide to your users that you don’t, which is where guest blogging comes in. This technique, when properly moderated, will allow you to host content from people outside of your organization on your website. If the content is of a sufficient quality, it will gain the writer exposure and, more importantly, give people another reason to keep visiting your website.
Much of your content strategy needs to be based around providing information to users that they aren’t going to find anywhere else, establishing yourself as an authority in your subject in the process. There are few better ways to do this than to have upper management within the company, such as a CEO or division leader, write blogs or articles for your site that explain a little of what they do and demonstrate the expertise they have needed in order to attain the positions that they have. Not only does this allow you to offer content that is impossible for other sites to duplicate, but it also allows you to build more confidence in your product or service because users will be more willing to trust your company if such posts make the competence levels of your management team crystal clear.
A big part of your content and continued web development strategy should revolve around examining the competition and finding out what they offer that you don’t and, perhaps more importantly, what they don’t offer that people may actually find useful. In terms of content, you should consider what your competitors write and try to work out ways that such information could be presented to make it more appealing to people. This is by no means a license to copy and paste another company’s information, but if you can work out how to provide better content than your competitors based on this research, you will go a long way towards establishing you website as the dominant authority in your field. This will then be reflected in your search results, while also making your website look more impressive in the bargain.