Tips For Redesigning Your Website
July 8, 2016
So you have taken a look at your existing business website and you have decided that it no longer meets your standards. Perhaps the design is starting to look a little bit outdated, or your analytics data suggests that viewers are not getting engaged by the content on your site. This means that you need a redesign. However, this is a tricky thing to do for most businesses, especially if they want to get quality websites while also ensuring that they maintain their search engine rankings. These tips are useful to keep in mind should you be in the market for getting a website redesigned.
Know What You Want
If you already have a website, it is likely that you have worked with a web development company before and understand how the general process goes. This means you should also have a greater understanding of what is possible. Decide on the key things that you would like your website to have, such as a content management system (CMS) or design quirks that you like. A good idea is to create a list of example websites and highlight the things that you like most about them.
Create A Budget
You also need to know how much you are willing to spend before you start looking for a web development company. Keep in mind that being too frugal could mean that your new website won’t be able to have all of the features that you want, so it is important to teach the process with the respect that it deserves in order to get the most out of it.
Ask The Developer
When you start interviewing developers, make it a point to ask what they would improve about your current website. Most of them should be able to present you with plenty of ideas, so the most crucial part after this is the ask “why?” Make sure your developer as able to give you solid reasoning behind every change they want to make, in addition to considering the priority level of each change in relation to your business.
Maintain Your URLS
Your existing website URLs will likely have gained some level of prominence in search rankings and, if you’re lucky, may also have been linked to by others, thus furthering the strength of the website when it comes to search engine optimisation (SEO). As such, it is important that you maintain them for use. Many people make the mistake of allowing all new URLs to be used when getting a website redesigned, so avoid this by informing your web developer of equivalent pages on your existing site and having 301 redirects put in place to inform search engines at the point of changeover.
Once you have a working prototype of your new website design in place, consider having people, but in and outside of your organization, test it. Those within the company may be able to offer useful ideas, whereas those outside of the business will be able to tell you how much the site engages them.