Tips For Better Navigation On Your Website
June 25, 2016
Contrary to what some may tell you, an important aspect of your website development journey is ensuring that the navigational structure of your site is easy to understand and as usable as possible by as many people as possible. Not only does this make it easier for people to find the information that they are looking for when they visit your site, but it also makes it easier for search engines to crawl the site, thus making it more likely you’ll achieve better rankings. The following tips are all useful for those who are looking to improve their website’s navigational structure.
Keep it Concise
Your main navigational menu, which is most likely to be located across the top of your website, assuming modern website design standards, should be as concise as possible. Try to limit yourself to somewhere in the region of five to eight navigational items, all of which lead to specific areas of the website. You can add to this by creating drop-down lists for each item or by placing other important links of your site in the footer, by the main menu items should all point to crucial areas of the site.
Good Menu Item Names
It is also important that your menu item names accurately reflect the content that is going to be contained within the pages, both so that users and search engines better understand what the menu items are intended to represent. For example, labelling a page as “Meet Our Team” is preferable to labelling it simply as “Team.” It may seem like a small difference but it does do a better job of conveying the message of the page itself thus ensuring that users cannot be confused. Apply this same thinking to all of the other menu items for best effect.
Keep it Shallow
There is a popular theory that people will sooner bounce away from a website than click on more than three links to reach the content they are looking for. There is a certain amount of truth in this, insofar as burying useful content in the depths of the website makes it much more difficult to find, resulting in you running into issues in terms of maintaining visitor numbers, especially if a competitor has made the same type of content more easily accessible. If content takes a lot of clicking to get to, it may be worth considering just how valuable that content is to the site as a whole.
Use Your Logo
In modern website design, most companies will actually make use of the customary brand logo that tops their webpages by linking it back to the homepage. This has become something of a standard in modern web development, to the point where many of your users will expect it to be the case. It is a simple process, so there is no reason why you shouldn’t use the logo for this purpose. This is especially important for sites that haven’t provided alternative, easy ways to get back to the home page.