The Key Website Design Trends for 2018/19 (Part One)
October 15, 2018
Think back to the early days of website design trends.
Those old Geocities websites look ridiculous in this day and age. Today, websites offer all sorts of interactivity and have stunning designs that focus on providing a great user experience.
The point is that website design evolves constantly in accordance with various trends. This is part one of our look at the various trends that you’ll need to know to keep your website at the cutting edge in 2018 and beyond.
Trend #1 – Personalised Design
Personalisation has been a key trend in technology for a number of years now. In web design, you see it whenever an eCommerce website suggests items based on previous purchases.
However, personalisation will soon stretch much further than that. As well as changes based on a user’s interactions, modern website design will incorporate personalisation based on factors such as age and gender. We may see websites with multiple designs with the aim of ensuring visitors see the site that’s most likely to get them to convert. Alternatively, we will see websites that offer users more options in terms of how they view and use the website.
Trend #2 – Increasing Use of VUI
Anybody who has used Amazon’s Echo and Alexa technologies will already be familiar with Voice User Interfaces (VUI). For those who haven’t, it’s a technology that allows the user to speak various commands that result in actions by the device.
The technology is still in its early stages, but it’s only a matter of time before we start seeing website designers integrate it into their offerings.
For example, eCommerce websites may use the technology to allow users to directly ask for the product that they’re looking for. Instead of having to wrestle through complex navigation systems or use a search box, the user simply asks for the product and it appears on screen.
That’s just one example. There are many ways that web designers will start incorporating VUI into their sites in the coming years.
Trend #3 – Evolved AI
Many websites already employ AI in the form of basic chatbots that are used to help people with their queries.
However, AI technology has not reached its full potential by a long shot. As it becomes more complex, we expect website designers to incorporate it more fully into their websites.
Beyond the obvious things, like chatbots, it’s likely that web designers will start using AI to create better digital journeys for website users. It will essentially work behind the scenes collecting data on users that it can then use to inform the journeys that later users take.
Trend #4 – More Visual Content
Speed is of the essence in the modern digital environment. Attention spans are shorter than ever and most people now access websites from mobile devices. This means they have limited amounts of time to figure out what your website offers and how they can interact with it.
We believe this will lead to a trend whereby website designers introduce more visual content that gets right to the heart of what a website offers. We anticipate a lot of websites removing unnecessary content to streamline their designs, thus making designs more efficient for time-poor users.
That covers the first four trends that we expect to see during the rest of 2018 and into 2019. Come back soon to see the rest of the trends that will affect web design. And if you want a quality website for your business, contact the Pear Digital team today.