The impact of redesigning your website explained by SEO company services London based agency: Pear Digital
April 9, 2014
When your website is redesigned, there are chances that URL’s will change. If you don’t inform the engines about the new location of older URL’s, you’re destroying the SEO. As a consequence, rankings and organic search traffic drops, sales drop, clients’ trust drops, everything else drops. Pear Digital Marketing Executive, Allya Akram, outlines the importance of understanding all your current URL’s power:
“ Analyse your current site reporting by focusing on landing pages, top content and referring sites, as they will give you an insight into the most visited pages and from what posts your website gets the most traffic from. ”
New clients before coming to Pear Digital, either looking for seo company services or organic seo services have dropped optimisation during the redesign, complaining about traffic and ranking loss. Many agencies don’t understand the power of onpage optimisation, keywords used in the past, etc. Then the new pages have a scaled down version and the CMS package forces this issue.
Pear Digital Company advises a review to your current optimisation and a proper documentation, ensuring the new pages contain that specific optimisation.
“The GoogleBot is just a robot that counts the keywords used in a post, it can not see the brilliant new design achieved and the quality that follow, all it can do is count the words”. Rankings are due to keywords densities and the appearance of those keywords in the link text pointing to a site.
Removing pages and domain’s history, renaming and changing URLs with links towards external sources will lead to a catastrophic disaster similar to an earthquake of 8.0.
We recommend an effective campaign that gets both your design and traffic at a higher level, without excluding one of them. If you’re looking for a website redesign, Pear Digital seo company London based offers its professional consultants for a talk through the risks and advices of rushing into a website redesign.