The 7 Content Marketing Tools That You Need to Start Using Right Now
December 11, 2018
In our last post, we covered some tips on how to create a great piece of content.
But now you have another problem. You’ve published the piece and it’s not getting any traction. It has nothing to do with the quality.
Instead, it’s all down to the marketing.
That’s the issue that we’re going to confront in this article. There’s an array of tools out there that will help you to create marketable content and make sure that people see it. Here are 10 of the best. Lets look at some top content marketing tools.
Tool #1 – BuzzSumo
If you’re looking to hop on the latest trends in your industry, BuzzSumo is the first place that you should look.
Just entering a keyword or topic into the search box will give you a rundown of all of the content pieces that have engaged audiences in that sector recently. You’ll see what the major influencers are writing and which pieces connect with audiences across social platforms.
This gives you plenty of ammo for creating articles that resonate with the concerns that your audience has right now.
Tool #2 – Crazy Egg
Crazy Egg is a clever mapping tool that uses a bunch of different maps to tell you how people engage with the content that’s already on your website.
It’s amazing for helping you to figure out the most (and least) popular areas of your website. With that data, you can figure what you’re doing well and what you need to improve with future content pieces. It can even help you reposition content on your website so that people see the most important stuff.
This is a paid tool, but the amount of data that it provides is staggering.
Tool #3 – Canva
Content isn’t just about the words that you put on the page. Images are just as important. After all, people retain 65% of the information that they see in an image.
Not even written content can boast such a high retention rate.
Effective images can also help you to break up content and generally make your website more appealing.
Canva is a great tool for people who don’t want to invest thousands into an official copy of Photoshop. It comes pre-loaded with templates that make creating attractive images easy. You can use it to build infographics and create custom images for your website. It features a simple drag and drop system that gives you something amazing in a matter of minutes.
The key here is that you’re giving people different ways to consume the information that you share. Visual learners benefit from your Canva content where’s others may prefer your written content.
Tool #4 – CoSchedule
As your business grows, you’re going to move on from creating a couple of pieces of content every so often. Instead, you’ll develop a full strategy that may see you posting several pieces of content per day.
It’s a lot to keep track of and it’s easy for things to get lost in the shuffle.
CoSchedule is a scheduling tool that’d dedicated to content marketing. It keeps all of your content plans in one place and features a simple drag and drop interface. It also integrates with an array of other content creation tools, such as Evernote and Google Docs. The latter is particularly useful as CoSchedule can even convert Google Doc content to something that’s usable in WordPress.
You can do content marketing if you’re not on top of your schedule.
Tool #5 – Google Trends
Much like BuzzSumo, Google Trends offers some insight into the topics that are trending in your industry right now.
However, it differs in a couple of key aspects. For one, its chart-based layout gives you an instant impression of how popular a topic is. You can make a snap decision about whether or not to pursue a topic based on the chart alone.
Secondly, it also tracks historical data. You can see how a keyword or topic has trended for the last ten years if you want. This is especially useful for charting the progress of a trend. The historical data shows you if the trend’s been consistently on the rise or if the topic’s already peaked and people have started moving onto something else.
It’s essential to know that sort of stuff when you’re planning a content marketing strategy.
Tool #6 – Soovle
Do you want to know what keywords people in your niche are using?
Soovle’s the ideal tool. Just enter a single topic or keyword and Soovle presents you with lists of a bunch of related keywords that people are using. It also splits these lists based on the search engines used. That means you can see how you may have to alter your content to appeal to an audience on a specific search engine.
Soovle can also give you some ideas for keyword insertion. Instead of repeating the same keywords over and over in your pieces, you can use the keywords that Soovle gives you to add some variety. Best of all, you know that these are keywords that people are actually using.
Tool #7 – Pingdom
40% of people will abandon your site if it takes more than 3 seconds to load.
That rises to 53% for mobile users.
What use is having great content if people abandon your website before they ever see it?
Pingdom is a speed testing tool that tells you how long it takes your website to load.
A quick check of your URL in this tool will tell you everything that you need to know. If your page takes longer than two seconds to load, you need to figure out a way to optimise it. We often find that a really large image is usually to blame for slow load times.
The Final Word
Each of these tools helps you with your content marketing in different ways. Some help with idea creation whereas others help you to make your existing content more effective.
We can help you to create a content marketing strategy that launches your website into the stratosphere.
Get in touch with the Pear Digital team today to find out how.