With the digital industry in constant flux how do we get the best results for our clients? Here are few aspects of our online marketing services explained, without the jargon, and how we implement them for our clients.
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to your website. At Pear Digital we will research and analyse your target market and implement a keyword strategy that will allow integrating yourself in the whole customer buying cycle, so that you don’t miss any opportunities.
An effective content management system (CMS) is absolutely critical if you want to build a lasting and sustainable brand. When designing a website Pear Digital will seamlessly integrate a content management system that will keep things fresh and lively. It will allow altering pages to updating blogs and articles easily.
With everyone being connected through their mobile phones and tablets, it’s become more important for businesses to stay connected. Being active on social media platforms such as Facebook, Twitter, Google+ and LinkedIn will allow you to engage with your customers and enable you to see what they are saying about your business and engage with them in ‘real time’. Pear Digital can manage all aspects of social media so that your business can build a lasting brand.
Picture this; you have spent a fortune on building a website for your business, hoping that it would generate more revenue for you and strengthen your online presence, but after a few weeks you’re left wondering why you’re not getting the number of visits that you hoped for. To make it worse, your competitor’s website is doing well and new customers can find them easier on search engines than your website.
This is where SEO (Search Engine Optimisation) comes into play, from optimising pages and keywords relevant to your business to sorting out all the techie stuff like Meta descriptions and tags. Our SEO strategy is built around effective content writing rather than the old out dated method of link building. Through our measured approach we will get your website to page one.