The power of social media marketing firms drive sales to customers | | Pear Digital

The power of social media marketing firms drive sales to customers

Posted on

June 17, 2014

by

Alexandra Vacaroiu

The possibility of remaining out of the conversation becomes a certainty as long as you are not accessing the online communities. For example, Twitter is using hashtags in order to engage a wider audience. Events that are happening at this moment, that keep the audience in the loop of things and are written on the online platforms are called happy accidents. They attract more users.

The power of social media marketing firms drive sales to customers Pear Digital

A good example is the Oreo’s tweet during the 2013 Super Bowl when a power blackout occurred. Although Oreo can’t be called a small business, it is a very good example for every company, if it’s small or big is irrelevant; to showcase the power of being actual and connected to what happens at the moment.  It’s also a good example to show the power of social media marketing firms.

Small businesses have to do extensive research in order to understand their targets and try to make customer’s talk, reply and share their ideas and thoughts on online platforms.  On LinkedIn, for example, you can comment back on status updates and even pointing them towards relevant content that might help them go in the right way. Next is a message in the inbox and an invitation for a meeting.

One thing is for sure. Nobody will take you seriously if you don’t have an account on Google Plus, Facebook, Twitter and LinkedIn. The power of social media marketing firms depends on social platforms and there is no shame in admitting that!

Small businesses may find the social media a burden because of the way it can be used.  Facebook and Twitter can share an incredible amount of information that will make the marketing teams feel a bit confused.

However, social data can provide the right information. One way to do it is by marketers engaging with potential customers because the social data is already providing a good insight into the minds and cultures of customers, offering them the additional context to support the marketing team’s campaigns.

Marketers can even start talking with customers, first approaching them as human beings. Pear Digital knows the power of social media marketing firms and most of all, knows how not to drown in an ocean of social information and is eager to teach more clients how to stay afloat.

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