Interesting Web Design Facts You Should Always Keep In Mind
September 12, 2016
Pear Digital offers web design and development to a number of clients in London and the Midlands, which means the company is dedicated to offering a service that ensures customers’ websites convert visitors and are representative of the customers’ aims.
When starting the process, there are often a number of interesting facts about web design that those who are having sites designed for the first time will be unaware of. The following should all be kept in mind during the entire design and development process.
Different Browsers Render Sites Differently
You may have heard your web designer speak about the importance of cross-browser compatibility, but may not know what this actually means. There are a number of web browsers that your customers may use, such as Google Chrome, Mozilla Firefox and Microsoft Edge. Each of these is built slightly differently, which means they may render sites differently as well. In the worst cases, this may lead to your site not displaying as it should on a browser, which can limit your appeal to visitors. Cross-browser compatibility is all about ensuring this does not happen by taking the idiosyncrasies of each browser into account.
Websites Age Quickly
You may have a website that has served you well for a couple of years, but a lot of what is on that site may be outdated and you may not even know it. Web design and development methodology evolves constantly, especially as browsers become more complex and coding standards change to include new features. As such, that two-year old website may actually be completely out of date, especially when compared to your competitors. You need to understand how technically-advanced your industry is and implement a web design and updating process that ensures you keep up with the times.
Code Is More Important Than You Think
Obviously, the code behind your website is important in terms of ensuring it displays correctly and works as your users would expect it to. However, there are often multiple ways to accomplish things through coding, not all of which are ideal. Optimized code actually plays a larger part than you might expect in terms of how search engines view your site. Cluttered code makes it difficult for search engine crawlers to navigate your pages, plus you may find that poor code leads to larger loading times, which is another strike against you when it comes to search engine optimisation.
In-Store Sales Are Influenced By Websites
If you run both a physical and online store, you may be tempted to think that these two entities are completely separate from one another and have no influence on each other. Nothing could be further from the truth. We live in an age of smartphones, which offer users access to information no matter where they are. Your website design and quality can often influence decisions. In fact, some statistics claim that as many as 64% of all in-store sales are now influenced by what users see when they visit your website, making it all the more important that you deliver a good experience.