How To Get The Most Out Of Your Website’s Blog
September 4, 2016
If you have a website in the modern business environment it is likely that you have a blog, or some other form of news page, that you can use to keep visitors abreast of the latest developments in your company and industry.
Unfortunately, many webmasters struggle to make the most of their blogs, which results in fewer people visiting them and the blog having less of an effect on the website’s standing in search engines. With that in mind, these are just a few useful tips for you to get more out of yours.
It may seem like the most obvious piece of advice, but it is an idea that many business owners don’t stick to. The whole purpose of your blog is to act as a fresh source of content that keeps users engaged with the site, so if you don’t update it fairly regularly you aren’t making the best use out of it. Try to get at least one post up every week, but go for more if you are able.
Share Useful Information
You should also be looking to use your blog as a means to establish your authority in your industry. The best way to do this is to share information with your visitors that may prove useful to them. This info will most likely be related to the product or service that you provide and should serve to bolster that service as much as possible. Tutorials, guides and advice about your industry are all good places to start, especially if you have something unique to say.
Get It Shared
Social media is enormously important in the modern web environment, so don’t neglect it with your blog. Most blogging software offers you the chance to place buttons on your post that let visitors share it via Facebook, Twitter and other social media sites. Take full advantage of these and encourage your visitors to share any content that they feel us useful. A particularly good blog post may even end up going viral, bringing a load of new people to the site.
You may find that a lot of the blog posts you create are linked to various aspects of your service or previous blog posts. Your aim is to keep people on your site for as long as possible, so if you refer to something that is hosted elsewhere, make sure you place a link to it so anybody who is interested can have a look quickly, instead of having to trawl through the rest of the site.
Focus On The Language
As a business owner you should understand your target market and the sort of content that they will relate to most easily. This should be reflected in the language you use in your posts. If you are aiming towards children, your posts should be simple and relatable. Conversely, if your blog is aimed towards fellow professionals you need to use technical language and establish that you have something to say that is worth reading.