Graphic design can range from simply designing a logo and creating a colour scheme that relates to your business right through to mass branding that ensures your business stays in the consumer’s thought process.
The traditional methods still work when it comes to reaching people who might not otherwise have heard of your product. Leaflets and pamphlets can play a large part in conveying your message and convincing certain demographics to engage with your business and your product, be it physically or via an associated website.
As with all areas of graphic design, everything must be consistent. Your leaflets must display the same message as your website, which must display the same message as your email campaigns. Only through a cohesive whole can your business achieve its visual goals.