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Google Expects Penguin 3 Update to Appear in 2014

Posted on

September 12, 2014

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Google has announced that the much-vaunted Penguin 3 update will be coming this year, though they haven’t said exactly when, placing many webmasters on alert. But what does this really many for organic search and what effect will the algorithm update have on existing websites?

Before we broach that subject it is perhaps prudent to offer a little bit of a refresher on Penguin and the effect it can have on a website. For those not in the know, the first Penguin algorithm update was released back in mid-2012 and caused havoc, with many webmasters expressing dissatisfaction at what they say as an unfair degrading of site ranking.

For Google’s part, the algorithm is intended to highlight those sites that have used less than scrupulous methods to gain backlinks and punish them accordingly. In practice this means that any website that has undertaken a large-scale link building effort is at risk, especially if they have used online directories, article websites and forums as the basis of the campaign.

Since that launch Google has updated the algorithm a number of times, both with minor tweaks and the major Penguin 2.0 release. With each update search results have been placed into flux and website owners who were affected have had to work hard to get back into the search giant’s good books and reinstate themselves in a higher ranking position.

Which brings us to the upcoming Penguin 3.0 update. It has been almost a year since Penguin 2.1 made an appearance and many webmasters who were affected will be hoping that this refresh will bring positive results that demonstrate their efforts to clean up their backlink profile have borne fruit.

Those who have less than impeccable profiles will also be on alert in the hopes that the update doesn’t negatively affect their rankings. It really is a case of wait and see in regards to just how far-reaching Penguin 3.0 will truly be.

If nothing else it shows that Google’s algorithm is constantly getting smarter and many of the older methods of achieving ranking are now being caught out, leaving business owners to rely on the quality of their message and their content to get above other websites.

In short, the best possible way to run a website is to not build large volumes of backlinks and to carefully monitor your profile. Those who have a poor profile should be doing everything that they can to rid themselves of it by contacting site owners for link removal and smart use of the disavow tool offered by Google.

For everybody else, the hope is that rankings will see an upswing above competitors who have been punished by the algorithm. Only time will tell which websites are affected but we urge everybody reading this to consider the possibility that they may be negatively and react accordingly before Google reacts for them.

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