Four Tips For Good Mobile Web Design
July 19, 2016
In the current online marketing landscape, having a mobile-friendly website is crucial if you want to gain the highest amount of visitors possible. Google themselves have stated that more than half of all searches are now conducted using mobile devices, so if you want to get a piece of that action you need to work with a company that is capable of offering quality mobile web design that will ensure visitors get what they need when they arrive at your site. To do that, it is a good idea to follow all of these pointers.
Your mobile site needs to be built using a responsive design framework that makes it as easy as possible for people to navigate around what may be a large chunk of content. This is especially important for larger sites, as asking people to constantly click through links that are difficult to see on smaller screens will usually lead to them abandoning the site and looking elsewhere. This sort of design will also allow you to create a more unified approach to your efforts, so that you offer a similar experience to users regardless of whether they access the site via desktop, tablet or mobile.
Think With The Thumb
Ideally you want to make your site as easy to use as possible, so test it thoroughly and think with your thumb. This means you want to avoid having to make people pinch the screen as much as possible, instead making it easy to click links and scroll through content using just their thumbs. You also need to make sure that icons and navigational sections are large enough on the mobile device for people to be able to access, as small links generally require more work than is really needed in order to click them.
Focus On Images
While mobile internet connections are faster than they have ever been before, you still need to make sure that the site is designed to be as quick as possible. Remember that not all of your users are going to have access to the 4G network, so make sure that you use optimised images that don’t take an eternity to load on slower devices. If you don’t, you make your website less accessible and also run the risk of losing visitors who may have converted into clients if your site was easier for them to use.
Keep Things Simple
The key thing to remember in mobile web design is to try and keep things as simple as possible. The more clutter that you add to the screen, the more difficult you make it for people to navigate around your content. This makes it more likely that users will bounce away from your website in search of one that offers them what they need. Emphasize the most important information and make it easy to access, ensure that your forms have been adjusted so that they can be used on mobile devices and consider the fact that you only have a few seconds to convey who you are as a company through your mobile web design.