Four Local SEO Tips For 2016
January 6, 2016
Local SEO is the focus for many small business, as it allows them to drive relevant traffic to their websites while also reducing the level of competition that they face when attempting to improve search results. However, there are a number of local SEO tips and tricks that are unique to these sorts of campaigns that may not be so useful for those targeting larger areas. Here we will take a look at four that should help you to focus your local SEO efforts during 2016.
It can be very tempting to spend a lot of your time on social media, especially when you see how important it has become to larger brands. However, as a local company your focus should be placed more on improving your services and website over social media. That’s not to say social media isn’t important, but it should be used primarily for direct engagement with customers, rather than being something that you spend hours of everyday trying to work with. Keep in mind that this may change a little in the future, especially as Facebook is currently trialling ways to help local businesses make use of the services.
Target Your SEO
It may seem like a simple step for local SEO marketing, but many companies still fail to do the basics when it comes to targeting keywords that are specific to your local area. Make sure that your Title Tags, Headers and Meta Descriptions are all up to date and pointed towards your local area, rather than being general enough that they seem more apt for nationwide campaign. Also, try to use your site statistics to determine areas where you are struggling so you can consider ways to improve you campaign in order to target them further.
For larger companies, reusing content that they have already posted on one form of media is a cardinal sin. However, given the time constraints that local businesses often face, it is a useful tactic for local SEO, assuming it is done right. Try to consider ways that you can get the content you create to a larger audience. While your website blog should host the bulk of the information, consider ways that you can place it on LinkedIn or Facebook that offers enough of the information you have written to intrigue the reader, while also offering them a reason to click through to your site. It is a delicate balancing act, but if you get it right you may find you improve local user engagement.
Keep Ads Simple
If you are using localised adverts in your online marketing scheme, be wary of including too much information in the add itself. This may turn the viewer off before they ever reach your website, which has a detrimental effect on your conversion rate. Instead, make sure that the add is succinct and focuses on a call to action the drives use engagement based on their needs and your locality. Highlight useful choices where possible and ensure that useful content is made prominent on your website, with extra information being available if needed but no shoved front and centre.