Facebook is the ultimate ‘word of mouth tool’. Below are points on how we use each social media platform to engage customers with your business, focusing on how Facebook advertising in particular can help you to reach a larger audience:
Facebook Page Management:
- Facebook marketing strategy (according to goals scoped out in kick-off session)
- Content calendar
- Complete profile set up and optimisation
- Daily posts, preparation and publication (quantity will depend on brand needs, current events and results)
- Creation of graphics for Facebook posts
- Effective engagement with page visitors
- Previous post analysis using Facebook Page Insights
Facebook Page Ads:
- Facebook Ads strategy, preparation and implementation
- Split-tests will be run on all ads to give optimal results
- Ad preparation (copy and graphics)
- Performance Analysis: Previous ad analysis and subsequent testing based on results
