Bing Removes 130 Million Keyword Stuffed URLs From Results
September 19, 2014
In what should come as something of a cautionary tale for anybody who is thinking of buying a keyword rich URL and then not doing the work to create a worthwhile website, Bing has announced that about 130 million URLs have been removed from its search results.
The company, which tends to be a little more transparent than search giant Google, has stated that the move is a direct attack on spam websites to prevent them from clogging up results and search engine positions that should go to more legitimate websites.
The move also appears to be a slightly more extreme version of Google’s previous action to remove the advantage of having an exact keyword match domain from its algorithm. In Google’s case this algorithm change simply meant that a webmaster was given no extra credit for having a keyword in their URL, meaning that they still had to build a quality website behind it. Bing’s change is much more active and appears to specifically target websites that have been deemed spammy.
The company were even so kind as to release the factors that they look at to deem a website spammy or to consider a URL keyword-stuffed. They include:
- Number of hosts
- Site size
- Number of keywords used in domain paths and names
There are likely plenty of others but those who rely on Bing to provide organic traffic will need to ensure their website’s are not tripping any of these potential signals.
The company even provided examples of websites that have been affected by this change, to give users an idea of what they need to avoid to stay in the good graces of the search engine.
One thing is for certain – new webmasters will need to be very careful when purchasing a domain name or creating their file paths to avoid any potential punishment. What will be refreshing for many search professionals is how open Bing have been about the changes, which is pretty much the polar opposite of how Google handles such issues. Such upfront information may prompt spammers to try new tactics to achieve ranking, however they will also warn legitimate site owners of practices that they should avoid.