The integration of multiple marketing channels, both online and off, coupled with knowledge of your consumer and what they expect from your business combine to create a full digital strategy. Understand your market, understand your business and build around what you know.
Identify the people that utilise your service or by your products and tailor digital campaigns to suit them.
Segment your customer base by:
Use this data to target your products to the people who would be most interested in them and achieve higher rates of conversion.
Understanding customers and competitors allows for the identification of opportunities that can be integrated into your digital marketing strategy.
Take advantage of gaps in the market and current consumer trends through constant contact with customers via social media and your digital outlets and tailor your campaigns to suit your business requirements.
Defining Your Journey
Every customer that visits your website is taken on a journey, either to sale or away from the website.
Discover what keeps your customers on your site, research the issues that would cause them to leave and make the journey to conversion as smooth and understandable as possible.