INTEGRATION OF LOYALTY PROGRAMMES WITH PERSONALISATION: HOW KLAVIYO IS ELEVATING CUSTOMER ENGAGEMENT
At Pear Digital, we know that personalisation isn’t just a “nice to have” — it’s what makes or breaks customer loyalty today. That’s why we’re excited about Klaviyo’s latest updates, which now allow us to integrate loyalty programme data with customer activity for smarter, more effective marketing.
If you’re looking to increase conversions, improve customer retention, and boost your marketing ROI, this is a development you can’t ignore.
What’s New with Klaviyo?
Source: LIVELY Rewards Page
Klaviyo has enhanced its platform by integrating loyalty programme data with customer behaviour and activity. This means we can now:
Sync data from loyalty programmes (like points, rewards, or tiers) into Klaviyo.
Segment audiences based on loyalty status, purchase history, and engagement levels.
Personalise emails, SMS, and on-site messaging in real time.
Drive higher conversion rates by delivering the right message to the right customer at the right moment.
Why This Integration Matters
Here’s why we believe this update is a game-changer for brands using Klaviyo:
Better customer segmentation: We can now create precise audience groups — for example, VIPs, nearly-lapsed customers, or first-time buyers.
More relevant personalisation: Customers no longer get generic offers. Instead, they receive rewards and recommendations tailored to their loyalty tier or points balance.
Higher engagement and conversions: When customers feel seen and valued, they’re more likely to purchase, refer friends, and stay loyal.
Improved retention: By combining loyalty data with Klaviyo’s powerful automation, we can build flows that nurture relationships over time.
How We Use Loyalty & Personalisation Together
To maximise this integration, we recommend:
Syncing loyalty data with Klaviyo: Connect platforms like Smile.io, LoyaltyLion, or Yotpo to feed loyalty metrics into Klaviyo.
Building targeted segments: Create lists such as “VIP customers,” “close to next reward,” or “at risk of churning.”
Personalising campaigns: Send tailored emails — e.g., “You’re just 50 points away from your next reward!” or “Thank you for being a gold-tier member.”
Automating flows: Set up abandoned cart reminders, birthday offers, or win-back campaigns using loyalty data as a trigger.
Testing and optimising: Track which segments and offers drive the highest conversions, then refine over time.
When to Prioritise Loyalty Personalisation
We recommend this approach for:
E-commerce brands with established loyalty programmes.
Businesses focused on increasing customer lifetime value (CLTV).
Brands aiming to reduce churn and improve repeat purchases.
In short: if we want to deepen customer relationships and drive revenue, loyalty-driven personalisation is a must.
Our Takeaway
Here’s our perspective: while loyalty data is powerful, personalisation is where the magic happens.
With tools like Klaviyo, we can go beyond blanket discounts and start treating our customers as individuals. But here’s the key — success depends on using data intentionally, not just plugging it in.
For us at Pear Digital, it’s all about combining smart segmentation with meaningful messaging, so we’re not just driving sales — we’re building long-term brand love.
Take a look at our Klaviyo services here
