60% REVENUE GROWTH IN 30 DAYS — EVEN WITH NEW U.S. TARIFFS

BREAKTHROUGH CLIENT STUDY SNAPSHOT

xVessel, a bold streetwear brand based in Hong Kong, had built a strong organic presence with the help of celebrity endorsements and a fiercely loyal fanbase. But while their brand visuals and social media presence were on point, they were struggling to convert that into sales through Google Ads and email marketing.

They had no retention system in place, no clear paid acquisition strategy—and their performance was starting to plateau.

To make things harder, new U.S. import tariffs of nearly 90% had severely impacted their profitability. They needed a new plan, fast.

BEFORE WE STARTED WORKING WITH THEM

xVessel had everything we love in a client:

A loyal customer base
Clear brand identity
High-quality, in-demand products
International appeal

But they were underutilising their own audience and relying too heavily on the U.S. market. With no structured retention or paid strategy, they were leaving serious revenue on the table.

We saw the opportunity to plug the leaks, build structure, and turn their customer base into a true growth engine.

THE POTENTIAL

WHAT WE DID

We started with the quick win—re-engaging their existing customers.
We built:

A fully customised set of Klaviyo flows
Branded, high-performing campaigns
A content calendar to help them nurture and convert consistently
Email segments based on customer behaviours and preferences

Retention First

Result?

$23,000 in email revenue with no ad spend.

They were previously running Google Ads in-house—unstructured, untracked, and unprofitable. We fixed that.

Here’s what we changed:

Rebuilt the product feed and improved descriptions
Implemented a lean, effective keyword strategy
Used brand assets to build high-performing Performance Max asset groups
Verified conversion tracking across platforms
Shifted the focus from ROAS to real profit

Launched campaigns in 12+ new countries

PAID ACQUISITION THAT ACTUALLY WORKS

✱ ROI grew from 15x to 26x in just 30 days

✱ Email revenue hit $23,000 with no ad spend

✱ An extra $15,000 in revenue generated from only a £268 budget increase

✱ Expanded reach into Australia, Canada, Japan, UK, EU, and Southeast Asia

✱ Revenue up 60%—despite import cost challenges

THE NUMBERS

This wasn’t luck.

It was the combination of:

✱ A strong product and loyal audience
✱ Data-driven retention flows
✱ Smart, profitable ad scaling
✱ A willingness to shift strategy and markets quickly

We helped xVessel move from reactive to strategic—and opened the door to sustainable, global growth. The foundation was there. We just helped them capitalise on it.